Store P&L

Data as of 2026-10-31, demo

Group by30 days, compared with 2026-09-02 – 2026-10-01

In 30 days the store earned ₴737,939 net, 18.7% more than in the previous 30 days.

Net profit₴737,939↑ 18.7%

Contribution₴841,236

Ad spend-₴103,298

Of revenue39.9%

Revenue₴1,850,778↑ 17.1%

Contribution₴841,236↑ 17.3%

Ad spend₴103,298↑ 7.9%

Completed orders1,054↑ 15.1%

Returned orders163↑ 15.6%

COGS₴883,856↑ 17.2%

Shipping₴113,230↑ 16.5%

Discounts₴70,328↑ 22.1%

New customers935↑ 14.3%

Where revenue goes

for 30 days

Revenue₴1,850,77839.9% to profit

ContributionRevenue minus cost of goods, delivery and returns

₴841,23645.5%

Net profitContribution minus ads

₴737,93939.9%

Ad spendAll ad accounts

−₴103,2985.6%

COGSPurchase price of goods sold

−₴883,85647.8%

ShippingWaybills paid by the store

−₴113,2306.1%

Returns and buyer-paid deliveryReturns minus delivery paid by the buyer

−₴12,4560.7%

Revenue and profit

Cost breakdown

₴1,170,711

COGS ₴883,856 75% of costs

Shipping ₴113,230 10% of costs

Ad spend ₴103,298 9% of costs

Discounts ₴70,328 6% of costs

By period

Period	Completed orders	Returned orders	Revenue	Discounts	COGS	Shipping	Ad spend	Contribution	Net profit
2026-10-31	37	6	₴64,369	₴2,705	₴31,243	₴3,557	₴3,208	₴29,347	₴26,140
2026-10-30	35	3	₴63,717	₴1,659	₴29,856	₴3,667	₴3,534	₴29,854	₴26,320
2026-10-29	34	4	₴50,650	₴1,114	₴23,884	₴3,580	₴3,348	₴22,871	₴19,523
2026-10-28	34	4	₴60,116	₴3,490	₴29,374	₴3,888	₴3,672	₴26,142	₴22,470
2026-10-27	33	9	₴56,404	₴1,058	₴26,079	₴3,570	₴3,594	₴26,579	₴22,985
2026-10-26	36	2	₴67,078	₴2,860	₴32,375	₴3,453	₴3,541	₴30,944	₴27,403
2026-10-25	33	4	₴58,386	₴2,938	₴27,890	₴3,902	₴3,430	₴25,989	₴22,559
2026-10-24	35	7	₴62,019	₴1,848	₴29,227	₴4,331	₴2,975	₴28,037	₴25,062
2026-10-23	40	6	₴71,149	₴1,833	₴33,375	₴3,557	₴3,379	₴33,705	₴30,326
2026-10-22	33	6	₴57,377	₴3,482	₴27,852	₴4,497	₴3,075	₴24,332	₴21,257
2026-10-21	39	9	₴73,703	₴2,366	₴35,217	₴3,833	₴3,707	₴34,492	₴30,785
2026-10-20	37	2	₴63,177	₴1,809	₴29,755	₴4,094	₴3,608	₴28,666	₴25,057
2026-10-19	35	9	₴59,041	₴2,756	₴28,342	₴3,599	₴3,269	₴26,714	₴23,446
2026-10-18	33	5	₴61,200	₴1,896	₴29,040	₴3,491	₴3,588	₴28,260	₴24,672
2026-10-17	32	5	₴57,690	₴2,844	₴27,736	₴3,741	₴3,670	₴25,687	₴22,017
2026-10-16	33	7	₴55,592	₴1,931	₴26,715	₴4,293	₴3,825	₴23,736	₴19,911
2026-10-15	35	10	₴59,888	₴2,326	₴28,532	₴3,507	₴3,388	₴27,315	₴23,927
2026-10-14	30	7	₴58,450	₴1,927	₴27,833	₴4,068	₴3,689	₴26,378	₴22,689
2026-10-13	42	2	₴66,426	₴2,772	₴31,876	₴3,592	₴3,747	₴30,559	₴26,812
2026-10-12	36	5	₴59,456	₴2,731	₴28,598	₴4,009	₴3,177	₴26,264	₴23,088
2026-10-11	37	7	₴68,754	₴2,493	₴32,934	₴3,525	₴2,997	₴31,709	₴28,712
2026-10-10	30	8	₴53,383	₴2,165	₴25,119	₴3,698	₴3,275	₴24,337	₴21,062
2026-10-09	36	3	₴62,987	₴1,675	₴29,582	₴3,580	₴3,710	₴29,426	₴25,716
2026-10-08	35	5	₴59,282	₴2,654	₴28,747	₴3,598	₴3,349	₴26,710	₴23,361
2026-10-07	38	3	₴68,875	₴2,568	₴33,262	₴3,552	₴3,313	₴31,848	₴28,536
2026-10-06	35	3	₴61,893	₴2,617	₴30,050	₴4,052	₴4,236	₴27,384	₴23,148
2026-10-05	39	5	₴66,684	₴2,033	₴31,273	₴3,878	₴3,404	₴30,799	₴27,395
2026-10-04	33	9	₴54,835	₴2,948	₴26,687	₴4,282	₴3,519	₴23,403	₴19,885
2026-10-03	38	6	₴70,633	₴2,230	₴33,864	₴3,077	₴3,082	₴33,551	₴30,469
2026-10-02	31	2	₴57,566	₴2,599	₴27,536	₴3,759	₴2,992	₴26,197	₴23,205

Hover over a metric name to see its formula. The last few days may still change: cash on delivery and returns arrive with a delay.